HND Business Marketing

Course construction

First Year Modules

• The Contemporary Business Environment
• Marketing Processes and Planning
• Management of Human Resources
• Leadership and Management
• Accounting Principles
• Managing a Successful Business Project
• Entrepreneurial Ventures
• Digital Business in Practice

Second Year Modules

• Research Project
• Organisational Behaviour Management
• Marketing Insights and Analytics
• Digital Marketing
• Integrated Marketing Communications
• Business Strategy
• Brand management